Charles Tyrwhitt

With its sights set firmly on the US, European and Australian markets, Charles Tyrwhitt, the British heritage menswear brand and multichannel retailer, with a turnover of £160m, is making major investments in people, property and technology.
"We don't want our customers to like us, we want them to love us"
Nick Wheeler
Founder and Managing Director, Charles Tyrwhitt

To maintain its adherence to old-fashioned principles of service, the company has commissioned an entire systems overhaul that will enable it to preserve its core brand values, to deliver a consistent customer experience across all touch points. 

Charles Tyrwhitt’s strategic ERP partner, K3 Retail will deliver a unified and fully integrated global platform based on Microsoft Dynamics AX. The system will manage the entire international business, with a focus on the centralisation of all business data for one version of the truth to put the customer – existing and new – at the heart of all operations.

Once implemented, the retail system will drive customer engagement by centralising the fundamental omnichannel elements that impact the customer - product, transactions and channels. This will be further supported by K3’s business intelligence suite to unify and manage all business data for global insight.

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