"We don't want our customers to like us, we want them to love us"
To maintain its adherence to old-fashioned principles of service, the company has commissioned an entire systems overhaul that will enable it to preserve its core brand values, to deliver a consistent customer experience across all touch points.
Charles Tyrwhitt’s strategic ERP partner, K3 Retail will deliver a unified and fully integrated global platform based on Microsoft Dynamics AX. The system will manage the entire international business, with a focus on the centralisation of all business data for one version of the truth to put the customer – existing and new – at the heart of all operations.
Once implemented, the retail system will drive customer engagement by centralising the fundamental omnichannel elements that impact the customer - product, transactions and channels. This will be further supported by K3’s business intelligence suite to unify and manage all business data for global insight.
Visit Charles Tyrwhitt website: http://www.ctshirts.co.uk/