As part of the K3 Business Group, Shine Marketing and K3 Retail will enable retailers to focus on the challenge of creating joined up shopping experiences for their customers whether they choose to buy on-line, direct, in-store or mobile.
The two businesses are an excellent complement to each other, providing expertise and technology to ecommerce clients in a range of business sectors from fashion through to professional services.
Stephen Pratley, Managing Director of Shine Marketing, comments, “Having worked with K3’s Retail division over a number of years, we know the two businesses have a common belief that an exceptional customer experience in ecommerce is an essential part of a multi-channel retail strategy. The relationship between our businesses allows us to benefit further from each other’s skills and resources, bringing a superior ecommerce product to our clients, and importantly to their customers.
Colin Bain, Managing Director of K3 Retail, said, “This acquisition strengthens the very creative relationship we already have with Shine Marketing. Ecommerce is an essential part of the multi-channel mix and it demands constant innovation to meet customers’ expectations. Working together to deliver an exceptional customer experience, the team at Shine will strengthen K3’s position as the leading Microsoft Dynamics partner, helping multichannel retailers deliver joined up shopping experiences for their customers.”
The businesses have worked closely together on retail ecommerce projects since early 2009 and the acquisition cements Shine’s relationship as preferred supplier of web design and user experience consultancy services to K3 Retail’s customer base of multi-channel retailers.