The Retail Conference is one of the UK's leading thought-leadership and networking events for retailers. The conference is free to attend for retailers' employees, directors and owners.
Seminar: What is Omni-channel retailing?
According to the Wikipedia definition of Omni-channel Retailing "The omni-channel consumer wants to use all channels simultaneously". As a prelude to the workshop session "Omni-channel - the next generation", Tony Bryant of K3 Retail will share with you what the next generation of Omni-channel retailing could look like.
Workshop: Omni-channel - the next generation
Omni-channel success comes down to delivering a seamless and personalised level of customer service. To enable this level of service, retailers need a fully integrated, yet flexible system that allows real-time transfer and access of customer data across the retail estate.
Given the rate at which technology is advancing, retailers that have an omni-channel system in place are best prepared for the emergence of new interactive consumer facing technologies that customers are coming to expect.
Retailers with a platform capable of supporting and incorporating these technologies, while providing visibility of customers shopping habits, sales data and a clear picture of stock across channels, will excel ahead of their competitors in tough trading conditions and continue to thrive.
In this engaging, practical and interactive workshop session, Tony Bryant will describe how the new generation platforms can be agile and support the ever changing consumer.