Retailers need to deliver the level of experience that customers now demand regardless of the channels that they choose to use and the complexity of the journeys they want to undertake.
In order to focus on the customer journey retailers need to go back-to-basics and move away from the complexity of recent years that has been brought about by channels filling their thoughts. There has certainly been some confusion about exactly what is meant by terms such as omni-channel.
Meeting Customer Needs
Consumers don't think in terms of channels but brands, so the brand promise has to be consistent everywhere - across all channels and supported by all aspects of the retail operation. Reduced queues, easy ordering, a range of ways to buy and return goods: a truly connected customer journey needs all systems working together perfectly.
The Microsoft Dynamics Platform
Microsoft Dynamics for Retail is a modern, unified retail solution that reduces complexity for retailers, freeing them to focus on connecting with customers and empowering their employees across all channels. It allows organisations to deliver a complete shopping experience that is personal, seamless, and differentiated.
K3 Retail have developed enhancements and innovations to the standard Microsoft platform to provide customer engagement capabilities that include the the connected store, with mobile devices, kiosks, POS anywhere, click& collect, and social commerce.