Connected Customer Journeys
"It is no longer about thinking in terms of channels but is about the journey that customers want to take "
Tony Bryant
Strategic Business Development Director

Technology is a fundamental component in enabling retailers to progress towards delivering happiness to customers. We have had multiple channels, multi-channel, cross-channel and omni-channel. But today none of these are of any great importance anymore because retailers should instead be focused on customer journeys.

Retailers need to deliver the level of experience that customers now demand regardless of the channels that they choose to use and the complexity of the journeys they want to undertake.
In order to focus on the customer journey retailers need to go back-to-basics and move away from the complexity of recent years that has been brought about by channels filling their thoughts. There has certainly been some confusion about exactly what is meant by terms such as omni-channel.


Meeting Customer Needs

Consumers don't think in terms of channels but brands, so the brand promise has to be consistent everywhere - across all channels and supported by all aspects of the retail operation. Reduced queues, easy ordering, a range of ways to buy and return goods: a truly connected customer journey needs all systems working together perfectly.

The Microsoft Dynamics Platform

Microsoft Dynamics for Retail is a modern, unified retail solution that reduces complexity for retailers, freeing them to focus on connecting with customers and empowering their employees across all channels. It allows organisations to deliver a complete shopping experience that is personal, seamless, and differentiated.


K3 Retail are a Microsoft retail expert in delivering Microsoft AX for Retail, Microsoft Dynamics NAV and Microsoft CRM to deliver connectivity throughout your business. 


K3 Retail have developed enhancements and innovations to the standard Microsoft platform to provide customer engagement capabilities that include the the connected store, with mobile devices, kiosks, POS anywhere, click& collect, and social commerce.

To discuss how our solutions can transform your business: